- We believe that people should thrive in a society that provides emotional and psychological stability
- We believe that skin bleaching is a harmful practice to BIPOC
- We believe that people should not experience oppression because of their skin color
- We believe that aligning whiteness with beauty is harmful to BIPOC
- We believe that it must be intolerable to judge someone based on the color of their skin
- We believe that ALL young BIPOC people should thrive in the skin they are in!
- We believe in preventing the dangerous practice of skin bleaching from ever happening again with a special lens towards young people
- We believe that the global cultural practice of colorism must come to an end
- Our thoughts and work will be transparent and focus on possibility and inclusion.
- Our words will inspire and motivate people to work together to solve challenging problems and promote innovation through new knowledge and practice.
- We will lead with humility, curiosity, caring, and deep listening.
- We will model and practice self-love
- We will partner with policy champions to remove these dangerous products from the marketplace
- We will partner with WHO, UNESCO and FDA to support the removal of skin bleaching products
- We will promote research and publish data about the dangers of skin bleaching
- We will launch a public awareness and social media campaign about the dangers of using skin bleaching products
- We will build lasting trust and deep relationships with all that we serve.
- We will be grateful and respectful to the people we serve and the stories they share
- We will communicate broadly and share learnings and stories of impact to help people recognize the dangers and health impact of skin bleaching
- We will celebrate our wins and learn from our shortcomings.
- We serve as a convenor on the world stage and bridge builders in situations where people disagree or are polarized.
- We see and name inequities to dismantle them.
- We love one another and not judge people based on our own unconscious bias and beliefs.
- We will center colorism in the wider conversation of racism in the world